Principality of Ripping Someone Off

This is a principle that some businessmen must hold on to closely in India. It is a very strong principle. One must hold onto it by any means necessary. It is known that if a westerner visits India that the salesman(of clothing or art store), taxi driver, or auto rickshaw driver will charge you double. As a westerner you must understand it and either accept it or bargain hard. Now, I am originally from NY and my parents are Haitian so I bargain hard! What can I say? The Principle of Ripping someone off is sooo strong that the businessman can be so broke and hungry that they will still follow it. It doesn't matter, they must hold onto this by any means necessary. To take an auto rickshaw is generally 10 Rupees(RS) per KM, but the auto rickshaw driver will double or more than double this. One night I was walking with a friend and we had 1 km to go, a rickshaw stopped and asked us if we needed a lift, so we said where we were going and he asked for 40 RS. We said 10 RS and he said no and drove off. My girlfriend and I laughed because he was going in the direction that we were heading. This was a straight road and the only turn he could make was after our drop off would have been. So we said he rather not make any money than to get the 10 RS. How crazy...10 RS could have been his breakfast. This has happened on several occasions to me and other foriegners. The rickshaw driver will quote an enormous price and then won't bend and is willing to lose out on the money. I keep on looking because eventually someone will agree to the right price. If not, I walk and hope to lose some of the weight I have put on by eating so much rice here.